Mom Style Lab (MSL) was created by a mom who loves fashion FOR moms who love fashion or simply aspire to look their best. Created by Angela Keller, mom to 16-year-old Christina, MSL is designed to help identify looks that work for women and their lifestyle, streamline the shopping experience (because who has the time!), and provide tips and tricks on how to dress best for you. Simply put, we want to be your source of style inspiration!

Style isn’t just about what you find in stores or see on the runway. It’s about what makes you feel confident and ready to face the day. Getting dressed for a play date can be just as empowering as an important business meeting. Being a mom is the hardest job in the world, but creating a style that builds your confidence can help you project a more self-assured image and even influence your children in a positive way.

In addition to her experience as a mom, Angela has been in the fashion industry for over 20 years as a publicist, writer, on-air TV fashion expert, and stylist. She saw an opportunity in the blogosphere and editorial space for a fashion website and blogzine that was written for moms with their lifestyle, time and concerns in mind. Voilà, Mom Style Lab was launched!

Photo Credit: Jacqueline Hanna Photography

Dear Friends,

I created Mom Style Lab with the goal of inspiring women and moms to experiment with fashion and enhance their style to look and feel their best. A combination of a blog and an eZine, our regular posts and stories help identify looks that work for your lifestyle, streamline the shopping experience, and provide tips and tricks on how to dress best for you!

I draw my inspiration for MSL from so many aspects of my life: my work as a fashion publicist, my fashionable girlfriends who love debating the latest trends as much as I do, my amazing husband and his always optimistic entrepreneurial spirit, and our beautiful daughter.

One of my wishes is that MSL will help women “unite in fashion” by creating a community through the website and social media where we can share ideas and information, and ultimately, be fashionably inspired! So, I invite you to explore MSL, sign up to be an MSL Insider, and join us as we journey through motherhood.


Get Connected to MSL. Your feedback and involvement are very important to us at MSL, thus one of our goals is to develop a community for moms to share, ask questions and experiment with fashion and style through the Ask Our Style Techs section and social media venues. Get connected today!

Philanthropy. Giving back is a key element of our culture at MSL and we are committed to helping moms in need. We donate a percentage of our profits on an annual basis to mom-focused charities, including Fresh Start Women’s Foundation and Every Mother Counts.

Advertise/Partner. If you want to reach a dynamic audience of moms by working with MSL or have an exciting proposal for us to consider, please contact us at angela@momstylelab.com.

Editorial Policy. The products and other items featured on MSL are carefully chosen by our editors. These selections do not constitute a guarantee of quality and we do not accept money or compensation in exchange for editorial endorsement. However, we may include affiliate links to our retail partners which earn us commissions based on sales. Our emails are distinctly labeled. We may on occasion include text links in our emails from our advertising partners or sponsors. If at any time you wish to stop receiving MSL emails, you can unsubscribe using links provided at the bottom of our newsletters or email us, and you will be removed from our mailing list.