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Get to Know The Frederick 

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Treasures abound at this local shop & dine destination  Read our story that was published in Frontdoors magazine! See the full May / June issue of Frontdoors. Get to Know The Frederick:Treasures abound at this local shop & dine destination The Frederick is a hidden gem in the middle of North Central Phoenix. With its retro-contemporary vibe of buildings surrounding a central lawn, it’s the perfect setting to grab a coffee or indulge in retail therapy. Fortunately, there’s a local-favorite coffee shop, and soon the center will be buzzing with a new 2,500-square-foot ...Read more.

Arizona Midday | Beat-the-Heat Summer Style

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Summer in Arizona may be a "dry heat," but hot is hot. Raise your hand if you're ready to escape to the beach and salty ocean breezes! Yes!! We've got your beat-the-heat wardrobe essentials covered, whether you're beach bound or staying home. I recently chatted with the new host of Arizona Midday, Vanessa Ramirez (@vanessa_host), about the latest summer styles from the go-to brand for tall women, Liv Tall, and one of our favorite local boutiques, Vida Moulin. Share which look is your favorite in the comment section below! Watch the segment on NBC Channel 12's Arizona Midday. Shop the Looks! Look 1 | THE ...Read more.

Arizona Midday | Transition Your Look to Fall

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The temps have finally trended under 100 degrees in Arizona and parts of the nation are already getting downright chilly. Hooray for sweater and jacket weather! It's the most fashionable season in our opinion. Cuts are tailored and sophisticated, fabrics are rich and textured, and layering is where it's at! On NBC Channel 12's Arizona Midday, Angela walked us through the latest in key layering pieces from Vida Moulin boutique, and shared style hacks on how to get creative and create the perfect layered look to transition into fall. For questions on the looks pictured below or on Arizona Midday, please email ...Read more.