Kendra Scott Unveils New Charms Collection + Launch Party Photos

I love Kendra Scott. Her and her jewelry. Kendra is one inspiring woman, entrepreneur and mom. And, if you aren’t familiar with her story, it’s a good one. She started her jewelry business when she was a 19-year-old new mom with $500 in her spare bedroom and grew it into the billion-dollar company it is today. Kendra runs the business by the values of “Family, Fashion & Philanthropy,” and believes firmly that family (her family and every employees’) must come first. This resonates throughout the company along with giving back to the community. (To hear more from Kendra herself, watch my interview with her from a few years ago.) Needless to say, I was honored to host the launch party for Kendra Scott’s new Charm Collection at the Chandler, Arizona store last night. A huge thank you to everyone that came out to support Mom Style Lab and experience the new collection!

Charms are a beautiful way to tell your story by communicating what is important to you. The collection has a ton of different designs to choose from, including initials, zodiac signs, stones, symbols, icons… you can even customize some at the Color Bar. In addition, there is a suite of nine “You Do Good” charms that, with every one purchased, 50% of the proceeds go to a specific cause, ranging from children’s education and mothers in need to heart health and breast cancer.

My charm story: On my pendant, I’m wearing the sunburst with the pearl of wisdom to radiate truth and confidence, the tassel for fun (I love a great tassel!), and a unicorn horn for making my own magic. I also had to get the mother’s charm (of course!) and initial charms (A & C), so I can switch charms out. These charms are versatile since you can pop them on and off to add them to your earrings, bracelets or another necklace! Great for gifts too!


Friends that wear Kendra Scott together, stay friends forever…

Seriously, how much does she look like Kendra??!!

Special thanks to the Kendra Scott team for inviting me to be their partner! Be sure to check out the Charms Collection and the rest of their latest designs at your local store or online!


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